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Non-alcoholic cocktail firm Bare Life comfortably landed its $3 million elevate on fairness crowdfunding web site Birchal that completed on Thursday night time.
Within the last 12 hours of the marketing campaign, round 130 buyers tipped the final $450,000 into Bare Life which simply walked away with what it sought from the funding drive.
Founder and managing director David Andrews stated the corporate’s reputation has ballooned within the final three years, bringing buyers to the desk – or the bar – to get their very own slice of Bare Life.
“We perceive the mindset of people that drink non-alc and low-alc and that’s why our fanbase continues to develop exponentially,” Andrews stated.
“Folks don’t simply drink; they sip a rum, they nurse an espresso martini, or they debate the finer nuances of an Italian crimson.
“Bare Life retains you a part of the celebration once you simply don’t really feel like alcohol.”
You’ve most likely seen Bare Life drinks adorn cabinets within the increasing no- and low-alcohol part of your native Coles and Woolies with the corporate claiming an 80 per cent market share in its rising section.
Contemporary funding now secured, Bare Life is trying to work its means into First Selection and Dan Murphy’s liquor shops whereas promoting at leisure and hospital areas across the nation – together with Perth’s Optus Stadium the place Bare Life has signed a multi-year deal.
Subsequent comes the rising US and UK premium non-alcoholic beverage markets the place Bare Life is already negotiating with distributors.
“We now have 15 merchandise throughout Coles and Woolworths shops round Australia and have grown from $400,000 to virtually $13 million in income in simply three years,” Andrews stated.
“We preserve pinching ourselves as a result of our little Aussie startup is now outselling manufacturers like Heineken and Gordons.
Traders who piled in to get their Bare Life shares for $1.39 a pop have been additionally handled to tiered rewards together with vouchers, pattern packs, and lifelong low cost codes starting from 15 to 25 per cent.
Andrews stated his mission has been all about offering customers with more healthy selections.
“Our firm needs to offer each Australian a greater choice than lemon lime and bitters once they’re out consuming with their mates, and the cash raised will assist widen our attain so extra individuals can stay a more healthy life with out feeling ignored,” he stated.
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