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For the brand new 12 months, considered one of my todos was to examine the opposite two listed Champagne Homes in France, Vranken-Pommery and Lanson BCC.
As I discussed within the authentic publish, my major motivation to purchase Laurent Perrier was that it’s title all the time confirmed up once I seemed up Gerard Perrier.
Utilizing TIKR as a fast comparability software, one can see, that the 2 different gamers; Vranken-Pommery and Lanson-BCC commerce at even decrease PEs than Laurent Perrier:
Financials
Nevertheless, we will additionally see that the opposite gamers are rather more indebted that Laurent Perrier. The following desk that I’ve compiled from TIKR numbers exhibits that Laurent Perrier ist each, extra worthwhile advert loads much less indebted than the oher two:
One might argue that the potetnial of Vranken-Pommery might be increased in the event that they handle to enhance their margins. Nevertheless their EBIT margin is presently on the 15 12 months common and was solely higher some 20 years in the past. I actually don’t totally perceive why their margins are a lot decrease than Laurent Perrier’s (and Lanson’s), however I’m not positive whether it is price discovering out. The excessive debt load additionally inserts some existentia danger into this companies if, for some purpose, they might have a very unhealthy 12 months or two.
lso the ten yearchart exhibits a transparent image: Over then years, Laurent Perrier (black) outperformed its friends clearly.
Logos
My closing, subjective standards could be the Emblem. Listed here are the three logos:
I’m possibly biased right here, however for my, solely Laurent Perrier’s emblem has actual class. The opposite logos look extra like logos for fireworks.
Style:
One factor I can’t talk about right here is style. I did a Champagne tasting as soon as and I used to be shocked how completely different completely different manufacturers of Champagne are literally tasting. Nevertheless, style is a really subjective factor and I’m not positive what quantity of Champagne is definitely purchased for style. Myself, I solely drink Champagne very occaionally, possibly yearly so I’m positively not certified to provide you with an opinion right here. Even worse, personally, I do truly want a great Prosecco if I’d have the selection. A lot better worth for cash.
Abstract:
This was clearly not a deep dive and as talked about, my Laurent Perrier place is simply a small place for me that I personal extra for enjoyable. It’s nonetheless fascinating to see that based mostly on a few KPI’s, Laurent Perrier appears significantly better than the opposite two “pure play” listed Champagne homes. Subsequently I’ll stick to LAurent Perrier in the intervening time…
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