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SAN DIEGO, Calif., March 7, 2024 – Thought Decanter, a video advertising and marketing company that helps monetary advisors write, file, produce, and market distinctive, custom-created movies, at the moment introduced a partnership with FMG to deliver {custom} movies to the web site platform.
FMG is the trade’s main monetary advisor web site supplier and not too long ago launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design assist. By way of the partnership, Thought Decanter will now allow FMG’s prospects to file movies within the consolation of their workplace that work completely inside the specs of their FMG web site. The bundle consists of assist planning, taking pictures, and producing video that can seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to supply a background video used for the “hero” part of their web site or file an “about us” video. For individuals who have an interest, there may be additionally the power to get {custom} story scripting and dwell efficiency teaching throughout recording classes. The partnership is designed for advisors who need to modernize their web site and enhance website positioning by including {custom} movies and desire a answer that’s each compliant and easy to execute.
“First impressions are lasting, and that’s true on your web site,” mentioned Thought Decanter Co-founder Laura Garfield. “Whenever you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a strong, memorable impression … and that goes a great distance!”
“Your web site is your new reception space. It’s the place prospects kind a primary impression and determine whether or not they need to take the following step,” mentioned Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your web site, in addition to enhance conversions. But many advisors don’t know the best way to produce an expert video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in the very best place on their web site. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their rivals.”
Create, Interact, and Convert with this Turnkey Answer
For each current FMG web site prospects and advisors who’re new to the platform, Thought Decanter will ship out a pop-up studio and direct a distant shoot to file {custom} video. The gear features a mild and two mild stands, however the centerpiece for the file session is a distant studio app downloaded to the advisor’s cellphone. Stay directing and training via the app from an Thought Decanter coach ensures nice pictures are captured.
As soon as the recording is completed, the video clips are uploaded from the advisor’s cellphone to Thought Decanter’s group {of professional} editors. The completed video is delivered to the advisor for evaluate after which to FMG to be constructed into the “hero” spot on the prime of the homepage.
Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to supply a private “About Us” video that will also be added to the homepage. The Thought Decanter group will assist plan, script, file, and edit this video, starring the advisor and the advisory group. And it’s all performed remotely!
“With our distant studio, as a substitute of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video performed in 90 minutes,” mentioned Thought Decanter Co-founder Sharon Gottula. “Advisors have the prospect so as to add studio-quality video to their web sites with out the expense or problem of an on-site shoot.”
About Thought Decanter
Established in 2014 by Laura Garfield and Sharon Gottula, Thought Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} pictures and multimedia videography expertise. This revolutionary inventive video company not solely helps monetary advisors create partaking video content material, but in addition has the trade data to advise on boosting the agency’s and particular person advisors’ video advertising and marketing efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a strong communication device – and Thought Decanter has a perfected a platform and array of service choices that enchantment to any advisor who desires to be seen as probably the most credible, personable authority of their neighborhood and/or area. Along with nurturing consumer relationships and fascinating prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Thought Decanter has produced 1000’s of movies for advisors via the distant video service, and a whole bunch of monetary advisors have watched their observe develop whereas saving themselves time, cash, and complications. Be taught extra at www.IdeaDecanter.com.
About FMG
FMG powers an all-in-one advertising and marketing know-how platform designed for monetary advisors and insurance coverage brokers. With trendy web sites, electronic mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising and marketing suite makes it straightforward to construct your model, keep in contact with purchasers, and develop your small business — all from one platform. Our options remedy probably the most time-consuming advertising and marketing duties, supporting your digital presence so you may deal with what you do finest: serving to your purchasers. With over 40,000 prospects, FMG affords an answer to match your advertising and marketing targets. Whether or not you’re simply beginning or seeking to broaden your small business additional, our experience is exhibiting off yours. Click on right here to be taught extra.
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